Nandini Bhupat to lead Alchemist's Delhi chapter

Alchemist, the talent solutions company led by Manish Porwal, ex CEO, Percept Talent Management [PTM], and ex-MD Starcom; launched its Delhi [NCR] office last week with communications expert Nandini Bhupat as its lead. Alchemist provides solutions to Media, Marketing and Agencies, in the field of human resources ' both corporate and entertainment

"Gurgaon is the new Nariman point and NCR is the new Mumbai" says an elated Manish Porwal, Managing Director, Alchemist, announcing the appointment. "Delhi is almost 60% of our business in entertainment talent and 33% in the corporate vertical. We have been looking hard for our Delhi lead and I am glad it is Nandini. She comes with a rich experience in Marketing, Marketing Services and Media ' all three being our playground, and I am sure she would help grow our strong positioning, up north"

Nandini is an ideas and people's person, with 13 years of experience as a marketing and marketing services professional. She started her career as an advertising professional with stints at FCB Ulka and then Rediffusion DY&R handling brands like Colgate, TCS, Birla White, Holiday Inn etc. After that, she switched to media with BCCL's Private Treaties. She then added to her multi-dimensional experience as the Business Development head at First Advantage, a Fortune 100 company. Before joining Alchemist, she was leading Corporate Communications at Dr Batra's. When Nandini is not solving some marketing problem, she is often trekking and scaling mountain peaks.

Talking about the movement Nandini commented,"In the world where a lot of marketing services companies are losing respect with their clients either being arm-chair thinkers or too operational, Alchemist is a whiff of fresh air. In this era of co-creation, I am happy that I have joined a solutions company as against a services company that has either little say or doesn't do what it says. I look forward to adding glitz through celebrity engagements and substance through our search and training offering. It's exciting times ahead"

Anujita Jain, founder and Chief consultant at Alchemist, said, "Delhi is fast turning into the largest entertainment and corporate talent consumption market. We are excited that Delhi now has a champion like Nandini to drive it, for us. She will help us grow in scale and scope to our already glowing credentials in the market. With an ambitious goal of more than 200% growth in the next FY, it wouldn't have been possible without a permanent senior lead in the NCR."


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