Nani takes an online avatar with Babyoye.com

Nest Childcare Services Pvt. Ltd's exclusive ecommerce website, Babyoye.com which offers home delivery services for mother, baby products and services. The online baby store showcases an assortment of over 1500 products across categories like diapers, toys, baby food, clothing, toys, books, games and new mother essentials. The company plans to expand its line of merchandise to 20,000 products by end of 2011 and expects to invest about INR 3-4 Crore in the next two years.

Babyoye.com is conceptualised with a purpose of providing immediate and hassle free solution to time starved new parents. Amongst some of its services, Babyoye.com has appointed experts to help them plan and design nursery; assist them to announce and celebrate special occasions like baby showers, birthday parties and other events.

On the occasion, Arunima Singhdeo, Co-founder & Director, Babyoye.com said, "More and more mothers are looking for expert information online or branded products which are unavailable in neighbourhood stores. Babyoye.com aims to be the online assistant for new parents' needs. The mother-care industry offers a huge opportunity, currently placed at around Rs. 6,000 crore and expected to grow to Rs 11,000 crore by 2012, and we are very excited to be part of this. Babyoye.com promises to offer wide range of quality products, fast doorstep delivery, accurate information and value for money."

Babyoye.com has a strong presence on popular social networking engines like Facebook and Twitter. The company is all set to kick start contests to generate more traction on the website through this platform.

With a promise of providing top quality products, Babyoye.com has tied up with brands like Avent, Barbie, Carters, Chicco, Crocs, Dr Browns, Farex, Farlin, Fisher Price, Funskool, Graco, Hauck, Himalaya, Holle, Huggies, Johnson & Johnson, Leap frog, Mamy Poko, Medela, Nuby, Nuk, Pampers, Pigeon and Zero.