Naomi Campbell's Fashion For Relief in partners with Koovs.com

Supermodel Naomi Campbell, the president of the charity “Fashion For Relief”on Thursday, 8th November announced the launch of a specially designed bag in India in collaboration with Koovs.com to help raise money for Udayan Care helping women and children in India.

Fashion for Relief was established in 2005 and with support of businesses and fashion personalities it now raises money for various charity projects through fashion shows, auctions and donations.

Koovs, an online fashion retailer,is based out of New Delhi, India and is a private venture promoted by Anant Nahata. Koovs aims to be the biggest online fashion retailer in the country by 2020.

The reusable bag will have a selling value of 350.00 INR but will be given away free with each order of the new KOOVS private label product, beginning February. Koovs will donate part of the proceeds from each garment sold from the new Koovs private label collection to Udayan Care.

The initiative is jointly spearheaded by Lord Waheed Ali who is taking his success with ASOS to India with online fashion retailer Koovs as Chairman of the Company.