Narayana Health launches SuperPower campaign for cancer survivors

Narayana Health, India’s leading healthcare provider, today, unveiled a new campaign titled celebrating the “SuperPower” of survivors on World Cancer Day. Narrated from cancer survivor’s point of view, the campaign highlights the determination required to fight back this disease with the superpowers one possess. According to industry estimates, every year, nearly 14 million people in India contract this disease, with lung and breast cancer being most common in adults and leukaemia in children. This campaign aims to celebrate the will of cancer survivors while inculcating the importance of regular check-ups and self-care to arrest it right in the initial stages.

Speaking about the campaign Dr. Ashish Bajaj, Chief Marketing Officer, Narayana Health, said, Narayana Health has been assisting people in their fight against cancer for over two decades now. Our team of doctors across the NH Network have assisted many patients to sail through these tough times. As an organisation, we have been an integral part of highs and lows of many survivors and this campaign is a tribute to their grit and determination to fight back strong and set an example for the society.”

The campaign by Narayana Health talks about two stories, one of a young girl who is passionate about baking and the other of an elderly man who feels the air of life through painting. It taps a personal touch of those fighting back the disease to embellish their passion. It also, showcases the beauty one has for certain things we look up to in our lives and how this passion drives us to fight for anything in the world and stand tall to create a life we love, even if it comes to battling cancer.

“According to 2020 WHO data, India ranked third after China and US for cancer burden of new yearly cases, which clearly indicates the need to raise awareness and we at Narayana Health are committed to this cause. This campaign is a small effort to raise awareness for fighting this disease and salute those who inspire us every day with their own superpowers.” added Ashish Bajaj

Equipped with 14 centres, we provide 50000 chemotherapy per/year, 5000 surgery P/Y,6000 Radiation therapy P/Y and 400 BMT per year.

The campaign went live on 3rd Feb across various platforms.

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