Nation-wide audiences vote for Singham as the Best Film of 2011: Ormax Study

The ranking of the top 10 favorite Bollywood films of 2011 was derived basis the "Word of Mouth' (WOM) score of the film, using data collected through consumer research throughout the year. The WOM score represents the % audiences who liked the film enough to recommend it strongly to their friends.

While box office business is heavily influenced by the opening weekend of a film, the WOM score reflects the audience feedback on the content alone, irrespective of the marketing or the distribution of the film. The table below captures the Top 10 favorite films of 2011, as decided on the basis of audience WOM score.