National Geographic marks Earth Day with ‘Lights, Camera, Earth’

National Geographic, the global expounders of planet conservation, are kick-starting ‘Lights, Camera, Earth’ on Earth Day, 22nd April, a storytelling crusade focused on harnessing the power of the word to help build a better tomorrow. Fronted by Farhan Akhtar, India’s much-acclaimed story-teller, the drive is a call to citizens to save the Earth through stories that spark change in the world.

With an aim to put the spotlight back on the planet, the movement calls for thought-evoking tales that shine a light on the state of the biosphere. Come Earth Day, interested participants can submit their ideas on the microsite: http://www.lightscameraearth.com/#ab, by clicking on the ‘submit entry button’. Adjudged by Farhan Akhtar and National Geographic, the nonpareil stories would be granted the opportunity to have their narratives produced by and showcased on National Geographic.

Commenting on this initiative, Swati Mohan, Business Head, National Geographic and Fox Networks Group India, said, “We take great pride in our 130 years of change-inspiring storytelling across our magazines, channels & digital platforms as told by our explorers, photographers and producers. With ‘Lights, Camera, Earth’, we wanted to extend this very important mission of planet conservation to our readers, fans and viewers – as we believe that when it comes to a purpose like saving our planet, there are only more stories to be told! We are thrilled to have one the most celebrated story tellers of our times, Farhan Akhtar, be on the jury along with us to help us inspire the next generation of story tellers that will have their stories seen on a national stage.”

Proud to be a part of National Geographic’s pledge to save the planet, brand ambassador Farhan Akhtar opined "There is no better brand that can inspire change, and through its captivating stories and visuals, have millions of people around the world want to be a part of it in some way – than National Geographic. Lights Camera Earth is the most befitting platform for storytellers wanting to make a difference and I am glad to associate with National Geographic in their continued mission to preserve our planet. Let's inspire the world, one story at a time."

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