National Geographic’s ‘Inside Tirumala Tirupati’ becomes infotainment genre’s most watched show ever

‘Inside Tirumala Tirupati’, National Geographic’s exclusive one hour Indian production, completely disrupted the traditional television universe on the day of its premiere, 27 March. It was not only the top-rated show in the Infotainment Genre in Wk 13, but with 999 TVT (15+ AB, Urban), it also broke all previous records and became an all-time highest rated show.

The real story of the magnitude was the impact the premiere had across channels and genres. The show not only resulted in the National Geographic’s 9pm slot growing by 1720% (15+AB Mega) over the previous weeks but also catapulted the entire Infotainment genre at an all new high.

The show resulted in growing the genre’s Monday 9 pm slot by an incredible 367% over the previous 4 weeks. The pan-India appeal of this premium India production also ensured that National Geographic beat some of the country’s highest rated channels across genres in the premiere slot. Apart from beating all English channels by a landslide, the show also rated higher in the 9pm slot than channels from both Hindi Movies and Hindi News genres (15+ AB Megacities).

The one-hour National Geographic Exclusive showcased the awe-inspiring temple and gave in-depth access to the massive scale of operations, the technology used at various stages, the processes and the people who manage the mind-boggling number of devotees visiting this iconic temple. Even before the premiere, there was an incredible buzz and excitement about the documentary, which ensured that the promo of the show got a staggering 1 million organic views within 24 hours of going live on Facebook!

Swati Mohan, Business Head - FOX Networks Group India said, “The overwhelming response that Inside Tirumala Tirupati has received, reaffirms National Geographic’s commitment to produce high quality content which is relevant to the audience. Giving viewers an unprecedented and exclusive 360* view of one of the world’s most revered temples has truly been an amazing experience for us. The success of this show is attributed solely to the passion and focus of our original productions team and our producers who work tirelessly to make sure every syllable and frame is per gold standard of storytelling that National Geographic and our viewer is worthy. Anything less will just not do.”

Ranging from path breaking international content created by award winning talent to strong inspirational local initiatives, National Geographic continues to bring to our audiences exclusive stories that add a new dimension to their view of the world.