National Geographic unveils global rebrand extending across assets

National Geographic has announced an extensive global rebrand across the company’s media platforms, experiences and non-profit organisation and embraced a global tagline – ‘Further’.To reinforce the notion of ONE National Geographic, as part of this new branding effort, the network will drop the word “Channel” both on air and off all around the world beginning November 14.

This evolution further builds on last year’s expanded joint venture with 21st Century Fox and cements National Geographic’s position as a leader in premium content with an unparalleled global reach.The rebrand will touch every aspect of National Geographic, including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company’s social and digital platforms.

The new global tagline “Further”embodies the ethos and spirit that have defined the National Geographic brand for over 128 years. Embracing the company’s purpose to be the leading premium content destination for science, exploration and adventure, “Further” captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.

On the channel, the campaign includes a new distinctive on-air look, brand IDs, brand animations and talent IDs, featuring talent including Jason Silva (Brain Games, Origins), Neil deGrasse Tyson (StarTalk) and Richard Bacon (Explorer) as well as explorers and photographers. The network has also unveiled a new brand anthem and slate spot timed to the rebrand.

The rebrand coincides with premier of the global event series, ‘Mars’, an epic story of mankind’s thrilling quest to inhabit Mars, executive produced by Brian Grazer and Ron Howard.

The six-part series, ‘Mars’, is a joint product by National Geographic (NG), Academy Award and Emmy-winning producers Brian Grazer,Ron Howard and Michael Rosenberg of Imagine Entertainment; and Academy Award-nominated and Emmy-winning producer Justin Wilkes and Dave O’Connor of RadicalMedia.

Globally premiering on November 14 at 9 PM on National Geographic across 171 countries and 45 languages, ‘Mars’ is set both in the future and in the present day. This series aims to redefine television storytelling by combining feature-film-qualityscripted drama and visual effectswith best-in-class documentary sequences to drive forward a cohesive, edge-of-your seat story of mankind’s thrilling quest to inhabit Mars.

Swati Mohan, Business Head, Fox Networks Group and National Geographic India, commented, “This is a proud moment for us at National Geographic and FNG as we set forth on a journey that will redefine the way in which the genre will be seen, experienced and consumed. Our new proposition of Further underlines the vision of a brand that has always championed the cause of a better and deeper understanding of the world around us. It also comes at a point where the need to scratch beyond the surface and explore territories we never thought possible, is more pressing than ever before.”

She further said, “‘Mars’ is a perfect example of our ambition on Further, as it tells the story of the inevitability of inter-planetary existence of mankind. The show also launches a first-of-its-kind format that combines scripted with stunning visual effects and high-class documentary sequences. And yet, this is just the beginning of a whole new world of National Geographic, which we are confident will stun and amaze its audiences like never before.”