Native content on YouTube a big hit with Indian viewers: Vidooly report

With almost 400 hours of content uploaded on YouTube every minute, over 400 million plus monthly active Indian YouTube viewers have a never ending supply of fresh and varied content to watch on the video streaming platform. Indian YouTube content creators have understood this and currently native content on YouTube is a big hit with Indian viewers, especially videos on entertainment involving songs and dance. 

Vidooly, a leading video analytics marketing company, analysed the Indian user viewership behaviour on YouTube across 9 most popular categories in the last 6 months – namely, Style, Vlogs, Entertainment, Gaming, Education, Automobiles, Travel, Animals and Science/Technology, to reveal the following insights. 

Entertainment videos are undoubtedly the most popular amongst viewers. A single video in the entertainment category gets 10,000 views on an average, while a video in the style category gets about 8,000 views, and pets/ animals follows third with 7,000 views.

In the style/ beauty category, “How to get clear, glowing spotless skin” is the most viewed video with over 10,000 comments and over 49 million views. 

Telugu videos, especially from the Tollywood industry, on YouTube are the most viewed in the entertainment category. Telugu movie Sarrainodu’s digital premiere on YouTube in 2017 has become the highest viewed and most liked Indian film of all time with over 183 million views. 

Emerging forms of video content like Virtual Reality and Augmented Reality have surged in popularity due to affordable access to technology like Google Cardboard. VR video “Cmoar Roller Coaster VR Google Cardboard 3D SBS” is the most viewed video in India in the gaming category with over 17 million views. 

ChuChu TV YouTube Channel remains the leader in the education category with over 1.4 billion views alone on its nursery rhyme video “Johnny Johnny Yes Papa”. 

In the travel category, Bollywood stars rule the roost with Ranveer Singh and Alia Bhatt’s ads for MakeMyTrip being the most watched in India. “MakeMyTrip International” video alone has over 55 million views. 

In the technology category, Samsung pips other smartphone and electronics manufacturers as the most viewed brand. Samsung India’s “We’ll Take Care of You Wherever You Are” generated 209 million views.