celebrated different shades of bosses

On the occasion of World Boss’s Day on 16th Oct, celebrated different types of bosses that exist in the corporate world. With this intent, the leader brand launched its latest brand campaign, “The Boss Sauce”.

#BossSauceByNaukri was designed to create awareness about World Boss’s Day and to acknowledge the different flavors of bosses from sweet to salty, sour to bitter, and more. The campaign started with 12 different boss personalities that employees may have interacted with in their professional journey at some point. The campaign connected with its audience across multiple social media platforms; via campaign kick-start video, influencer collaborations, 12 Boss Personality Cards, and vox-pop video partnership with Radio Mirchi. 

Additionally, conducted a survey to understand the present equation of managers and subordinates. This acted as a building block for the brand campaign and saw active participation from over 4600 employees across the sectors and experience levels. Surprisingly, a whopping 44% of respondents are currently happy with their current bosses. Another noteworthy finding revealed that a ‘bad boss’ is not the top reason for employees leaving their jobs. 

Overall, the campaign saw massive success as it was well-received by the audience and users. ‘The Boss Sauce’ campaign trended at #1 on Twitter and remained in the top 5 trending list for over 4 hours with 9,000+ tweets made using #BossSauceByNaukri. Apart from this, the influencer and Radio Mirchi collaboration got 90k+ likes and reached 1.6k + people. 

Commenting on the brand campaign, Sumeet Singh, Chief Marketing Officer,, said, “ relentlessly works towards providing accurate information on the Indian corporate world. This campaign aims to celebrate the unsung heroes of our professional lives - Bosses. With World Boss’s Day around, was driven to analyze and reveal today’s manager-employee relations.


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