NavaBharat Dance Marathon: A unique idea to engage and connect with Youth

Maharashtra’s leading Hindi Daily NavaBharat brought a unique idea to celebrate International Dance Day, by organizing 12 Hours of Non-Stop Dance Marathon (Nachenga Nagpur Non-stop) for the first time in India, to connect with youth and get their engagement for the brand.

The brand has associated with the Top 12 Dance academies/ choreographers of Nagpur, 12 Business Partners, 12 corporate houses, 12 eminent personalities, and 12 Schools & Collages to create a buzz in the Market. 

The promotion has been ensured through 360 degrees like Print, Radio, TV, OOH, On Ground and Digital & Social.

How did this celebration take place?

International Dance Day was celebrated in two modes Offline as well as online.

  • Offline: The Brand has celebrated International Dance Day on 29th April 2022, by organizing 12 Hours of Non-Stop Dance Marathon (Nachenga Nagpur Non-stop) for the first time in India, to connect with youth and get their engagement for the brand, where Nagpur's top dancers have taught the dance steps to 5000+ people and also perform the dance together. The Dance Marathon started at 8 am and was completed after 12 hours at 8 pm in Nagpur.
  • Online: The Brand has composed the song "Nachenga Nagpur Non-stop" and associated choreographers gave Nagpuri Signature Step to it, which got viral among the youth of Nagpur all over the internet with full excitement for the Dance Marathon. The dance lovers have created lots of reels for the same and to support & boost up over the internet NavaBharat announced lots of prizes for the reels who will have maximum numbers of views on their video reels. 

Nitin Raut (Minister of Energy Department of Maharashtra), I am surprised to see the energy  and enthusiasm of the youth for the dance. Dance gives us happiness, stress-free life, fitness, socialization and meditation.

Amitesh Kumar (Police Commissioner of Nagpur), I am very happy to see this type of event happening in the city because after Covid’19 youth are more engaged on social media and this type of event will give them back to normal.

Sandeip Vishnoi (Vice President, NavaBharat), In-country like India People celebrate every small happiness with dance, but after lockdown people are still in a phase of fear so to bring people out in this new normal and to get engaged with the youth we brought a unique idea to celebrate International Dance Day.

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