NavDunia Bhopal's Avg. Issue Readership grows by 160%

NaiDunia has once again emerged as the fastest growing Hindi daily amongst top 10 Hindi dailies of the country in successive IRS results. NaiDunia has recorded phenomenal double digit growth rate of 10.87% in AIR. With the highest percentage growth in AIR, NaiDunia has consolidated its position and has moved upwards on the 8th position in the Top 10 list of Hindi dailies. Also the Total Readership (TR) of NaiDunia is up by 10.6% and has touched figure of 46.70 lakhs. NaiDunia is on the growth spree and this increase has happened in the two successive quarterly rounds of IRS 2010. In Q1 NaiDunia was at 10th position in the list, with highest percentage growth of 6.99%.

In IRS 2010 Q2 NaiDunia has added 1.02 lacs new readers in Madhya Pradesh. NaiDunia continues to be the second largest read daily in MP & CG combined with AIR of 13.37 lacs.

NavDunia, Bhopal has also seen an outstanding growth in AIR with addition of 88 thousand new readers. The AIR of NavDunia, Bhopal has increased by whopping 160%. In Bhopal city, NavDunia has added 26 thousand new readers, which is largest amongst all other publications of the city. Now the Total Readership of NaiDunia & NavDunia combined has crossed the 5 million mark.

Delhi- NCR edition of NaiDunia has been included in the IRS for the first time in this round. The beginning has been promising with Total Readership of 1 lac in Delhi city alone. Talking of other editions, NaiDunia Indore edition has added 40 thousand new readers whereas NaiDunia Gwalior Edition has added 50 thousand new readers with growth rate of 29.76%. Both NaiDunia Raipur and Jabalpur editions have added 13 thousand new readers each.