Navratri special programming boosts DD National’s viewership

Ayodhya Ki Ramleela, films based on Ramayan and other Navratri special programming on Doordarshan were a massive hit as viewership on DD National rose to as high as 421% for these special programmes, as per BARC data.

Daily live coverage of Dussehra Mahotsav and Aarti from various locations across the country, Ramleela, Ramayan films and special religious shows like Ram Charitramanas drove the viewership on Doordarshan to remarkable heights.

Here’s a look at how popular Navratri celebrations were this year with Doordarshan:

During Navratri, thanks to the special shows, Doordarshan’s reach remained constantly high in comparison to the previous weeks. On some days, the reach was as high as 139%. Viewers’ time spent watching Doordarshan also remained high throughout this period. A total of 67 hours of special programming dedicated to Navratri celebrations was aired on DD National for this period of 10 days, with daily average of 6.7 hours.

Celebration of Navratri with Doordarshan had another important aspect to it – Inclusive coverage. Navratri coverage on Doordarshan spanned across regions in the country, from Kumkuma Puja and Alankaram of Kanaka Durga Devi in Vijayawada to Shri Venkateswara Swamy Navratri Brahmotsavams in Tirupati to Aarti of Jhandewalan and Chattarpur Mandir in Delhi to Mahalaya in Kolkata.

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