NBA and Fancode announce the league’s first streaming only partnership in India
The National Basketball Association (NBA) and FanCode - a multi-sport aggregator platform offering a wide spectrum of content, commerce and community engagement - announced the league’s first streaming only partnership to livestream NBA games and programming to fans in India.
NBA fans who subscribe to FanCode will have live and on-demand access to select games throughout the 2019-20 NBA season, including regular-season games, the Playoffs and The Finals.
“By offering NBA games on FanCode, we will further connect with millions of fans in India who enjoy NBA daily fantasy by offering them features like fantasy research, game recaps, news, live scores and much more,” said NBA India Managing Director Rajesh Sethi. “As the demand for NBA programming and content continues to grow in India, we are committed to providing fans with new and personalized ways to connect with the NBA.”
“We’re thrilled to partner with the NBA, one of the world’s premier sports brands,” said Yannick Colaco, Co-Founder of FanCode. “Basketball fans will now have comprehensive coverage of the NBA on FanCode, including livestreams of all the biggest games, scores, features, news coverage and fantasy research.”
FanCode, owned by Sporta Technologies which also owns Dream11, the NBA’s official Fantasy Gaming Partner in India, has over 10 million app installs. Games streamed live on the platform will be the same that would be available for fantasy gaming on Dream11.