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NBA launches the widest range of player name & number t-shirts in India

NBA India, in partnership with Suditi Sports Apparel Ltd is launching the widest roster of player name and number t-shirts in India, marking the first time such a wide range has been made available to Indian fans. 

The products will be available exclusively on NBAstore.in and www.shopthearena.com this season. 

The NBA has a rich history of engaging their audience with curated content and merchandise.  In India this journey started with a partnership with Suditi Sports Apparel over 3 years ago.  Since then, multiple ranges of official NBA merchandise via their Shop the Arena domain.  Now with a player name range being introduced, NBA India hopes to deepen this engagement with their fan base here. 

"What makes this partnership unique is Shop The Arena's ability to react to player team or number changes in real time, and provide fans with the latest merch of their favorite players as they see it happen.  This allows us to celebrate big signings with our fans as it plays out in the league." said Siddharth Chury, AVP Global Partnerships, NBA India. 

Harsh Agarwal of Shop The Arena said "the NBA was among the first licenses we signed in the Sports Industry and has been the shining star!  They have a great following of some of the most passionate fans we have seen, and we’re elated with the growth we’ve seen in the business over the past 3 to 4 years."

For fans looking to buy the latest Player Name and Number Tee's they can get these on the official NBAstore.in website or visit www.ShopTheArena.com.

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