NCML awards ’10 Minutes to 1’ as its Strategic Communications Mandate

National Collateral Management Services Limited (NCML), a Fairfax India group company, has appointed 10 Minutes to 1, a strategic marketing communications agency providing a full suite of services. The services will include Public Relations, Social Media Outreach and Creative duties including Design and Video Production.

10 Minutes to 1 will partner with NCML in its growth journey through tailored campaigns targeting key stakeholder groups, including external and internal audience. The agency will work closely with the brand to deliver a comprehensive media outreach programme besides providing strategic support for the brand’s digital presence. The agency will also curate creative content to articulate the brand narrative, using a combination of films and design.

Speaking on the association, Siraj Chaudhary, Managing Director and CEO, NCML said, “We are happy to appoint 10 Minutes to 1 as our Strategic Communications Partner to support NCML in our next phase of growth. With an integrated service suite, they will work with us to strengthen the brand with unified messaging through public relations, digital as well as creative duties.”

Ashutosh Bhattacharya, Founding Partner, 10 Minutes to 1 said, “We are proud to have got the opportunity to represent a prestigious brand like NCML, operating in the Agri industry that is the true growth engine of the Indian economy. The COVID-19 pandemic has brought a radical shift in the way businesses are approaching their brand positioning efforts. This provides us with a unique opportunity as an agile consulting firm to innovate and collaborate with NCML to communicate effectively.”

10 Minutes to 1 has been providing a single-window operation for large Indian and Global brands across verticals including Public Relations, Crisis Communication, Film Production, Animation, Employee and Internal Communication, Digital & Web Services, Branding, Graphic Designing and Events.