NDTV Profit is shutting shop; NDTV Prime to continue

English business news channel NDTV Profit is slated to go off air from Monday, June 5, 2017. In a statement issued, Dr Prannoy Roy, Executive Co-Chairperson, NDTV Ltd, said, “NDTV has decided to transfer its business programming from Profit to regular business and finance segments on NDTV 24x7. This will mean suspending the current trading hours programming on Profit while Prime will continue as a channel.” 

NDTV Profit took on a dual channel avatar following a revamp in 2014, wherein it aired business news from 9 am to 6 pm. Post 6 pm, the channel assumed its NDTV Prime identity and aired entertainment-based shows and features across genres such as technology, automobile, property, education and careers, comedy, etc. 

The statement further said that NDTV does not rule out reviving a business channel when the circumstances are appropriate. “For now, there will be high quality business and finance segments on NDTV 24x7, which will enhance viewer experience on NDTV 24x7 during daytime trading hours,” the statement concluded. 

Meanwhile, NDTV has also informed the Bombay Stock Exchange and National Stock Exchange about its decision to shut down NDTV Profit.

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