Neeman's launches the ReLive Knits Campaign
Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre, has once again disrupted the Indian footwear market with the launch of 'ReLive Knits', a shoe made with 100% recycled PET Bottles.
A digital film was curated with Bhumi Pednekar, a Bollywood actress extraordinaire, the spirited Mandira Bedi as well as talent powerhouse, Samantha Prabhu for the launch. The videos highlight the trailblazing ethos of Neeman's and its latest collection that boasts of comfort, sustainability, technological innovation and superior design.
Actress par excellence and fashion icon Bhumi Pednekar was an ideal fit for the campaign as she is a renowned climate warrior and an advocate of sustainable living. She exemplifies breaking of boundaries, and Neeman's, with the newest collection of Sneakers and Slip On made with 100% recycled PET Bottles has done the same.
The truly spirited actress, anchor, designer and fitness enthusiast Mandira Bedi on the other hand, was a suitable pick for ReLive Kits as she is a true embodiment of donning many hats and, thus, perfectly channels Neeman's vision of crafting versatile footgear for anytime wear.
Samantha Prabhu, a talented actress and personality, perfectly reflects Neeman’s values of shattering stereotypes and challenging the status quo, with one-of-a-kind choices that makes her stand apart.
Neeman's reinvigorates the Indian footwear industry by leveraging technology and sustainability, by crafting a line of shoes that actively reduces carbon footprints and builds towards a better tomorrow. In ReLive Knits, the other materials used include bamboo insoles, castor bean oil, natural and recycled rubber making the premium looking footwear the epitome of comfort and style.
Mr Taran Chhabra, Founder, Neeman's, says, "We are delighted to give India ReLive Knits, a unique shoe that is made with 100% recycled PET bottles. With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style. As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4% of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with 8 PET bottles, and so far, we have recycled more than 1 million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time."
The unisex ReLive Knits Sneakers and Slip On are available in 7 and 5 colours, respectively, employing a vibrant colour palette that truly offers something for everyone. Priced at Rs. 3,299, the collection will be available on Neeman's official website- www.neemans.com, as well as leading e-commerce platforms in the country.
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