Neeraj Bassi launches CoffeeandChocolate
Neeraj Bassi has launched his own consultancy CoffeeandChocolate. It is a Delhi based consultancy and is owned exclusively by Bassi. He quit Ogilvy earlier this year in April. His new venture will concentrate on preparing the brands to define their integrated communication briefs for agencies.
He has previously worked with several agencies such as Ogilvy, JWT, TNS Info and IMRB and comes with an experience of over 18 years.
He was associated with IMRB for two years as an Associate Project Director before shifting to TNS Info as Senior Project Manager. Bassi joined Ogilvy as Senior Planning Director in 2004. He then moved to JWT as Head of Strategic Planning in 2007 only to return to Ogilvy Mumbai as Vice President, Planning. He was elevated to Ogilvy Delhi as President, Planning where he was responsible for consolidating the planning function and partnering the senior management in strengthening client relationships.