Neo Cricket gets Manoj Padmanabhan as National Ad Sales Head!

Manoj has a deep understanding of the sports business and his last assignment was with Somerset Entertainment Ventures (Singapore) where he was instrumental in setting up and creating a business model for the Sri Lanka Premier League. He has also been Director ' Ad Sales for Ten Sports. Manoj has over a decade of experience across diverse media brands including Bloomberg UTV, Zoom and Times of India.

On joining Neo Cricket, Manoj said ' "I am extremely excited to take up the new challenge. Neo has a very young and dynamic team and is in an interesting growth phase. With the best cricket content for the next few years, I look forward to creating value for the advertisers and maximizing revenue for the organization."

Raju Udupa, EVP ' Network Sales said ' "We have an action packed season lined up and I am glad to have Manoj on board. He is known for his sharp acumen and sales expertise and I am confident of Neo achieving greater heights."