NEO Cricket ropes in John Abraham to discuss cricket
The viewers watching "Extra Cover" will witness a very exclusive and interactive session with the John Abraham. Apart from this, a series of SMS driven contests will be run on NEO Cricket giving its viewers a chance to win loads of prizes.
A notably upbeat John says, "Jhootha Hi Sahi tied up with NEO Cricket to promote the India-Australia series and eventually India took Australia to the cleaners! So given that we're Team India's lucky mascots, we decided to extend the association further and I'm extremely excited to be on Extra Cover! Here's to hoping Jhootha Hi Sahi brings the Indian Team more luck in the days to come."
Commenting on the occasion, Mautik Tolia, Executive Vice President ' Programming, NEO Sports Broadcast Pvt. Ltd said, "NEO Cricket is pleased to have John Abraham on it's show Extra Cover for the first time ever. It is going to be one special experience for the viewers to get John's insight during the 1st ODI between India and Australia, to be played in Kochi. After completing a stupendous and historic clean sweep of Australia in the Tests, MS Dhoni's Men in Blue will want to taste success in the 50-over format. And this makes it one match and one show that no one can afford to miss."
"Cricket & John both have immense fan following in India. So Saregama India Ltd. couldn't have a better combination than this for promoting our upcoming film 'Jhootha Hi Sahi'. This strategic tie-up between Saregama & NEO Cricket will get fans hooked on to TV not only for the match, but also get to see their favourite star John." adds Apurv Nagpal, MD, Saregama India Ltd.
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