Neo@Ogilvy appoints Deepankar Kapoor as Head of Strategy for India
Neo@Ogilvy has brought on board Deepankar Kapoor as Vice President and Head of Strategy – India. He will be based in Gurgaon. He joins Neo@Ogilvy from Havas Media, where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, and Clovia, among others.
Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. He has worked on multiple aspects of this business – creative, content, media, technology and CRM providing solutions for a roster of blue chip brands.
Commenting on Kapoor’s appointment, Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India, said, “I have always emphasised on the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”
Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and Digitaslbi, where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt & Zest, Tata Safari’s CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.