Neo@Ogilvy ropes in Ankush Talwar as Head - Analytics & Insights for India

Neo@Ogilvy India has appointed Ankush Talwar as Head - Analytics & Insights. An Analytics Leader with Flipkart before joining Neo@Ogilvy, Talwar has over 12 years of Data Science, Analytics & Insights experience. At Neo, he will develop and scale the analytics capabilities for digital & performance media.

Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India, commented, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush, who will lead Neo@Ogilvy’s journey into analytics.”

Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning e-commerce, retail, banking and utilities, where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.

In his last role, Talwar was Head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest e-commerce portal in India.

During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India.

Before that, his experience includes working with some of the best Fortune 500 companies and tech start-ups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to 50+ data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.