Neo Sports picks Sudip Roy as Sr. VP Advertising Revenue

Sudip Roy, a reputed professional with over 16 years of broadcast advertising revenue experience, has joined Neo Sports Broadcast Private Limited as Senior Vice President-Advertising Revenue in Mumbai.

Prior to this, Roy was working with Media Content and Communications Services India Private Limited (MCCS) as ‘Business Head – Events and Special Features’. Roy was responsible for Advertising Revenue for all the news channels (ABP News-formerly Star News, ABP Ananda-formerly Star Ananda and ABP Majha-formerly Star Majha)

His career began with Zee Telefilms where he quickly rose to become the youngest Branch Head for all Zee Channels in Kolkata in 2001 and subsequently grew into the role of Ad Sales head for Zee Bangla in the Western region.

Post this, he moved to MCCS, where he was the part of the team that launched Star Ananda and was the top regional head from 2005-2008. He also conceptualized the Uniform Rate Card for Star News, Star Ananda & Star Majha and was the Rate Card President for 3 years.

He then took over as the first Business Head of Events & Special Features for these 3 channels and ensured that all events conceptualized were highly profitable.
Prasana Krishnan, COO NEO Sports Broadcast Pvt. Ltd., said “With his impressive track record in the broadcast industry and focus on profitability, Sudip is the ideal candidate to grow our business further and I welcome him into the Neo family.”

On his new role, Roy said, "With multiple long term rights deals with leading global sports federations, Neo Sports is poised for growth in an exciting new era for sports broadcasting in India. It’s been an exciting ride for me in the broadcast industry so far, and I look forward to working with the team to lead advertising revenue at Neo to new heights”

Neo Sports Broadcast Pvt. Ltd owns and operates two sports television channels - Neo Prime and Neo Sports. The network offers top drawer Cricket, Football, Tennis, Golf, Badminton, and Hockey to Indian sports lovers. This includes Asia Cup Cricket, New Zealand Cricket, German Bundesliga Football, French Open Tennis, ITF Davis Cup and Fed Cup Tennis, US PGA TOUR Golf, BWF Super Series Badminton Events, Sultan Azlan Shah Cup Hockey and World Series Hockey among others.