Nerolac kick-starts the festive season celebrations in Kerala with its new TVC for Enamel Paints

Kansai Nerolac Paints Ltd (KNPL), India’s leading industrial coatings manufacturer and the third largest decorative paint manufacturers in India, released a new television commercial for Nerolac Enamel to mark the onset of festive season with Onam.

The ad film opens with a shot of an old mother elated to receive the news of her son’s return. Excited with the news, the entire family is seen eagerly cleaning up and repainting their neglected and dull looking home. The crowning glory of this revamping exercise is Nerolac Enamel’s rich vibrant colour.

As the son arrives, the family members eagerly wait inside the house for him to enter so that they can welcome him home. The wait continues so the confused family hurries to investigate the reason for the hold up. They find the son at the threshold mesmerized by the vibrant smooth finish of their newly painted door, emphasizing Nerolac Enamel’s product promise that a vibrant and smooth finish will enamour all those who come across it!
 

Satbir Singh, the Chief Creative Officer at FCB Ulka shared the thought behind the film, “It is a slice of life from a typical household in Kerala, with the return of family members being as momentous as a festival in itself. Often the family receives a short notice and we wanted to convey how simply painting your home can completely alter the personality of your home.”

Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited added, “Kerala is a crucial market for Nerolac. In addition to a host of ad-marketing activities lined up specifically for the state, the aim to release this television commercial was to kick-start the festive season in Kerala. The ad beautifully represents the elegant and simplistic life in Kerala while portraying how a home makeover brings the entire family together.”

TVC credentials:

Creative agency - FCB Ulka
Ad Director- VK Prakash (Trends Ad Films)
Chief Creative Officer- Satbir Singh
Creative team- Donovan D’souza, DevendraMankame, Priyanka Surve
Account Management- Kulvinder Ahluwalia, Pranay Merchant, Sayantani Ghosh
Account Planning- Ruta Patel, SamhitaChaudhuri, ShireenBhat