Nestlé India associates with Disha Patani to promote NESCAFÉ Ready-to-Drink
NESCAFÉ ready-to-drink, the dairy based beverage from Nestlé India, has associated with youth icon Disha Patani. This is the first such celebrity collaboration for NESCAFÉ ready-to-drink since its launch.
Continuing with the vision to provide innovative dairy based beverage solutions, Nestlé India has now launched NESCAFÉ Ready-to-Drink beverage in trendy can packaging. These beverages will be available in two exciting flavors: Chilled Latté and Intense Café. NESCAFÉ Ready-to-Drink is also available in Tetra Pak format.
According to Arvind Bhandari, General Manager, Dairy, Nestlé India, “NESCAFÉ Ready-to-Drink is an ideal dairy based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomize in NESCAFÉ Ready-to-Drink.”
Speaking on the association Disha Patani said, “I’m incredibly excited & proud about this association. I feel NESCAFÉ Ready-to-Drink beverage is a great way to re-boot yourself in this fast paced life, and you get to indulge and recharge at the same time! I can already see myself chilling out with these trendy new NESCAFÉ Ready-To-Drink cans often, be it my hectic shoots or the laid back weekends.”
With consumers increasingly looking for newer beverage solutions, NESCAFÉ Ready-To-Drink would be a complete refreshment solution offering delicious goodness of milk and coffee in every sip. Priced at INR 35 for 180ml cans, NESCAFÉ Ready-to-Drink Cans will be available across the country, in major retail stores and e-commerce platforms.