Nestlé India ‘Masks Up’ its iconic brands to generate awareness

Face masks and hand sanitizers have become our primary weapon to keep COVID-19 at bay. The Government, organisations, influencers and media have been undertaking various initiatives to create awareness about and promoting wearing masks. Throughout the first wave last year, we saw Mask Forces being very active across the country.

As India now recovers after the devastating second wave, people need to be reminded to continue wearing masks and not become lax about one’s safety. But as images emerge of people crowing malls, markets and tourist places without observing social distancing norms and very often not wearing masks or donning them improperly, it has become important to remind people to not take their safety for granted.

To take forward this message, Nestle India has rolled out an initiative, wherein it has tweaked the product packaging of its iconic brands that don a protective face mask. Called Face of Hope, the initiative is aimed at reinforcing the important message of donning a mask to protect oneself and one’s loved one’s against COVID-19.

Elaborating on the initiative announced, a Nestlé India spokesperson said, “Nestlé India understands the ‘need of the hour’ and wants to sensitise each and every individual about the one basic practice that we must all follow – masking up. To remind all of us and to create awareness on this very important safeguard, we have commenced work towards tweaking our product packaging that will see our iconic brands “masked up”. Our aim is to ensure that this important message gets reinforced every time when consumers look at our products.”

The spokesperson further said, “By leveraging the power of iconic brands like Maggi, KitKat, Nescafé and Everyday, we aim to spread even greater awareness on the importance of masking. Our brands have a rich purpose and in the past as well, packaging changes have been made to reflect important societal messages such as on Educating the Girl Child.”

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