Nestlé launches new campaign for the new MAGGI Special Masala Noodles

Spices and herbs are at the very heart of Indian cooking. With the aim to highlight and celebrate this rich culinary heritage, Nestlé India today launched a new campaign for the new MAGGI Special Masala Noodles. This new variant by MAGGI offers the goodness of 20 finely ground and whole spices, roasted to perfection.

The campaign showcases the journey to bring choicest spices and herbs from across the country. It is a story of our diversity and rich spice heritage narrated by veteran actor Naseeruddin Shah who is recognized and loved for his distinctive voice.

The ad captures the protagonist’s search to select the unique herbs and spices from each region, to eventually create the recipe for MAGGI Special Masala noodles. The TVC was conceptualized by the recently launched BBH Content.

Speaking of the roll-out of the TVC, Mr. Maarten Geraets, General Manager, Foods, Nestlé India said, “We at Nestlé India are extremely excited about MAGGI Special Masala Noodles and its launch. The new MAGGI Special Masala Noodles perfectly highlights the richness of Indian spices and herbs. MAGGI Special Masala Noodles consists of ingredients that consumers would know and will find in their kitchen cupboards. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product. The initial response to MAGGI Special Masala Noodles has been very positive.”

Shefali Takalkar, Creative Head - BBH Content Studio said, "This new MAGGI Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient - Mr Naseeruddin Shah's voice! We're extremely thrilled with the result and do believe this piece of content will do wonders for the brand."

MAGGI Special Masala Noodles were recently launched in an exclusive partnership with Flipkart in August 2018 and is now also available in leading supermarkets and mom-and-pop stores.