Nestle launches its D2C platform MyNestle

Nestle India launched its D2C (direct to consumer) platform MyNestle. The company launched it in Delhi -NCR and is set to expand in other parts of the country, said Nestlé India Chairman and Managing Director Suresh Narayan.
"Created specifically keeping the consumer needs in mind, I am confident that MyNestle will delight the consumer in every way with curated product bundles, personalised gifting, subscriptions, discounts, and much more", Narayan said.
The consumers can also try various gourmet recipes on site and get free nutrition counselling, he further added.
In the July-September quarter, the sales from e-commerce channels were 7.2%. It was mainly geared up by the new formats that are "quick commerce" and "click & mortar".
Many FMCG companies have also started to acquire or invest in D2C platforms. Various companies are ready with their own websites to shift from online markets like Amazon and Flipkart.

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