Nestle seeks to strengthen its 100 yr bond with Indian consumer

A quick search on Youtube for 100 years of Nestle throws a number of videos. While a few cannot be understood due to language barrier and country not being specified, one does gather that Nestle has completed 100 years in Philippines, Malaysia and Egypt too among other countries.  Almost all the videos present Nestle as an integral part of that country’s life. However, none uses sepia tones and integration with the country’s journey through the last 100 years as film directed by Prakash Varma and produced by Nirvana Films. An attempt by the FMCG behemoth to strengthen its connect with the Indian audience.

As per the official communique, this communication is not just about showcasing specific Nestlé products or brands, but to acknowledge the rich heritage of Nestlé in India and how its relationship has been built over the years with commitment, understanding, passion and dedication towards quality.

As Nestle completes one hundred years in India, it thanks the nation for making Nestlé a part of its life and recounts some of the memorable moments together. This Campaign is not about individual products but about the corporate brand Nestle
The latest campaign from the household name is a nostalgic stroll down memory lane. It fondly remembers India and its greatest hours, be it the moment when free India was born or when the first Indian airline spread took flight to foreign horizons. Be it when India conquered the world with its historic first World Cup victory in 1983 or when the first Indian dared venture into outer space, Nestlé was there. It recalls how the brand has been there every step of the way in the eventful journey of this young nation. How it found itself to be a part of every celebration.  How it has rejoiced with India as a nation and the Indian as an individual. With this campaign Nestlé also unveils its new tagline in India that encapsulates the journey as “Sau saalon se desh ka hissa” / “A part of India’s life for 100 years”.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in