Netflix and Hathway join hands; rope in 8 lakh subscribers
International OTT player, Netflix has signed a deal with cable TV and Internet service provider, Hathway Cable and Datacom to expand their user base to the cable TV player's 8 lakh subscribers. The partnership will enable consumers to avail of Netflix's video streaming services on set-top-boxes offered by Hathway. The cost of the subscription will be added to their monthly cable bill. Additionally, Hathway is offering remotes with a dedicated Netflix button so that users can switch between cable and OTT seamlessly. Hathway will also integrate high speed fiber-to-the-home (FTTH) plans with their cable TV services in unlimited monthly plans.
According to reports, the OTT player has similar distribution arrangements with telecom operators Airtel and Vodafone besides direct to home (DTH) platforms Tata Sky and Airtel Digital TV.