Netflix launches global campaign ‘One Story Away’

On Thursday, Netflix launched their global campaign ‘One Story Away’ in 27 countries. Speaking about the premise of the campaign Eric Pallotta, Vice President, Brand, Netflix said “People have very different tastes and moods. But no matter who you are or where you are, we’re all only one story away from seeing, feeling and connecting more”

The film put together by Netflix India features a series of montages from hit series including Stranger Things, Sacred Games, Marriage Story, Dark, The Crown, Money Heist, 13 Assassins, Gunjan Saxena: The Kargil Girl, The Two Popes, Never Have I Ever, Sex Education, Extraction, Guilty, Our Planet, Homecoming, Roma and more.   

“Stories are powerful. The series and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other” Pallotta further said.

The campaign highlights among other things that Netflix has a formidable library of original content that has been massively successful worldwide. The wide appeal of its shows that don’t just include English originals but also in Spanish, German and Hindi show the broad appeal of OTT streaming.

Netflix has strung together multiple edits of the film based on the favourite shows of audiences in different regions, however, it seems like a missed opportunity that they did not localise this campaign further by adapting the voiceover into local languages. The 1 minute and 13 second campaign has gone live on digital platforms.