Netflix rules out advertising, for the time being

“Never say never.” That is what Netflix CFO Spencer Neumann has to say with regard to advertising on the streaming platform. For the streaming giant, “it’s not like we have religion against advertising.”
However, it is "not something in our plans right now," said the CFO at the Morgan Stanley Technology, Media & Telecom Conference.

The executive said the streamer has no plans to provide an advertising-supported option, but refused to rule out the possibility of such an option completely in the future.
The company, said the CFO, was focused on building its existing business for its customers who wish to consume content without ads. “We think we have a great model, a subscription business that scales globally really well,” Neumann said.
“It’s hard for us to ignore that others are doing it, but for now it doesn’t make sense for us,” he said.
Recently, Disney+ announced an ad-supported streaming option, joining those platforms attempting to lure customers who are looking for cheaper options of entertainment. The Disney option will become a reality by the end of this year.
Wall Street analysts recently have urged Netflix to come up with a cheaper version with advertising to increase revenue.
Neumann said the streaming platform treated 2022 as a “learning year” for its venture into mobile games. Netflix has thus far offered 14 games to subscribers.
“This is something I hope is a big part of our business in a decade… It is not going to be a big part of our business in the next 12 months,” he adds.