Netflix’s Reed Hastings meets I&B Minister Anurag Thakur

Netflix Co-Founder, Chairman and Co-CEO Reed Hastings interacted with Information and Broadcasting (I&B) Minister Anurag Thakur on Tuesday.

Tweeting the pictures of the meeting with Hastings, Thakur said: “Good discussion with Mr @reedhastings (Co-Founder & CEO, Netflix). Today, consumers of content are travelling the world through stories; India offers a variety of opportunities and ideas – in multiple languages.”

Hastings has been talking about Netflix’s focus on India, especially building up local content. In an interaction with an online media house earlier, he had emphasised on the importance of India and called it a priority market for the streaming giant. Having invested Rs 3,000 crore during the last two-year-period for the development of original programming, Netflix plans to invest more in the country in the days to come.

He also recalled how Netflix’s initial foray into India was tougher than they anticipated at first, but the platform made inroads thanks to the determination to surmount those challenges by way of its continued commitment in the Indian market and investments.

Hastings further informed that the Rs 199 mobile-only plan has been a great success in India. This plan enables subscribers to stream all their favourite content they want.