Netizens question Fanta's awkward timing for its recent campaign on Team India
Just when there was a bit of silence all around after India lost repeatedly in ICC T20's Men World Cup, Fanta's #RangJa anthem has again annoyed all the cricket fans who created a buzz on Twitter as the soda brand started the campaign promotions just a day after India’s loss against New Zealand on Sunday. A foot-tapping, high-octane tune, the Fanta celebration song was an invitation to all cricket fans to assemble and experience the joy and liberation of staying #Colorful in this black & white period. The anthem also reminds them about the fun-filled world beyond the existing, serious boundaries of cricket. It features cricket SuperFans – the most vibrant and loud supporters of their teams—and is shot over six different locations around the world, including India, Australia, England, West Indies and Sri Lanka.
Are you a crazy cricket fan? Take it up a notch and flaunt your most colourful fan side with our #ColourfulFans face filter on our Instagram handle - @Fanta_India.
#RangJa #FaceFilter #IGFilter #ARFilter #ColourfulFans #T20WorldCup #ICCT20WorldCup #Cricket #T20WC @ICC
Are you a crazy cricket fan?
Take it up a notch and flaunt your most colourful fan side with our #ColourfulFans face filter on our Instagram handle - @Fanta_India. 🌈ðŸðŸŽ#RangJa #FaceFilter #IGFilter #ARFilter #ColourfulFans #T20WorldCup #ICCT20WorldCup #Cricket #T20WC @ICC pic.twitter.com/sr5Y6WzhOj
The brand also started with the digital promotions by asking fans to support Team India by applying their colorful filters and tagging the brand's official page.
Make your cricket fan experience even more delightful with our #ColourfulFans face filter! Just head to the filter section on our Instagram handle,
and tap on the Colouful Fans filter. Try the filter on and pick the fan avatar that you like best.
Make your cricket fan experience even more delightful with our #ColourfulFans face filter!
Just head to the filter section on our Instagram handle, @Fanta_India and tap on the Colouful Fans filter. Try the filter on and pick the fan avatar that you like best. ðŸðŸŒˆðŸŽðŸ™Œ pic.twitter.com/nvqqzyLIG6
As the initiative by the soda brand was to support and cheer our team during the match, the selected timing to promote this campaign was not right according to the neitizens as the Indian team’s performance was disheartning for all the cricket fans this season.
Of which team India are you talking about? That team India tired after IPL didn't give any importance to ICC t20 ? Or that team India who did not give any importance to ICC t20 as the match money is less than IPL? .. no more support, sorry.
This ad is like rubbing salt on our wounds. Even people who are dead thirsty are not going to drink it after seeing your ad. You can sue BCCI for your losses!
There is nothing left to celebrate..let players enjoy in Dubai
Wrong time @Fanta_India, absolutely wrong time for the ad
Communications strategy consultant Karthik Srinivasan said: "I understand Fanta has an official tie-up with the tournament or BCCI/ICC for this campaign, but couldn't they read the room and make for some concessions with regard to the timing of their campaign cadence? A promoted tweet and a promoted trend, a day after India lost very badly to New Zealand and are destined to be out of the tournament (unless some miracles happen with regard to a couple of other teams and matches) seems like really awkward timing."
#advertising #marketing #topical
After these comments that questioned the awkward timing of the advertisement, Fanta removed the first ad message from their Twitter's official id.
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