Network18 launches Sanitation for all pledge under Mission Paani initiative

Network18 launches India’s first-ever ‘Sanitation for All Pledge and Preamble: Clean Water, Sustainable Sanitation’ under Mission Paani initiative with Honourable Minister of Jal Shakti – Mr. Gajendra Singh Shekhawat and five prominent women leaders- Kausar Munir (Lyricist) , Savita Punia (Indian Hockey Player), Smriti Mandhana (Indian Cricketer), Bhavina Patel (Indian par athlete and table tennis player) and Lovlina Borgohain (Indian Boxer, Olympian) at the Mission Paani Sanitation Forum on World Toilet Day.

The event also witnessed the unveiling of a first-of-its-kind Coffee Table Book ‘101 Stories of Inspiration’ endorsed by Honourable Vice President Shri M Venkaiah Naidu. The book is a showcase of hope and inspiration stories of sanitation workers in India. The book compiled by the Integrated Health and Wellbeing Council is a tribute to these workers who have risked their lives to create a cleaner and more hygienic environment by taking care of our cleanliness and sanitation needs. The stories are of individuals who have transformed their lives from manual scavenging to a more dignified livelihood.

Aligned to Swachh Bharat Mission and UN’s Sustainable Development Goals, Harpic Mission Paani is committed to work towards raising awareness and mobilizing action that ensures ‘Leaving No One Behind’. India’s first-ever preamble for inclusive sanitation is a step towards collectively promoting an inclusive ecosystem that reinforces our need to come together to create a cleaner and healthier world.

The Sanitation Pledge written by renowned lyricist Kausar Munir aims to bring together people from all walks of life to ensure access to clean water and sanitation for all. The pledge is endorsed by Jal Jeevan Mission and Swachh Bharat Mission.

Akshay Kumar, Actor and Campaign Ambassador for Mission Paani added, “In the last few years, India has made rapid progress in improving sanitation and ending open defecation across the country. But still a significant population does not have access to toilets and clean drinking water. I am glad that through the Mission Paani initiative, Reckitt and Network18 Group are trying to push for a behavioural change by making us take the sanitation pledge. A lack of sanitation not only impacts health, but also holds back economic growth. It is imminent for all of us to support this initiative and take the message to a larger number of people, especially in rural India.”

Avinash Kaul, Chief Executive Officer, Network18 and Managing Director, A + E Networks, TV18 said, “With the sanitation for all pledge, we aim to bring together people from all walks of life, including policymakers and celebrities, to join the campaign for improving sanitation and access to clean water and toilets across the country. Being the largest news network in India, it’s also our responsibility to drive action led conversations around this very critical subject that impacts the health of millions.”

The World Toilet Day event witnessed participation from prominent public figures from India and across the globe. The conversations were stirred towards advocating access to sustainable sanitation and safe water as one of the most critical human rights. The forum also called for the Indian citizens to collectively undertake efforts to promote inclusion systems, keeping in mind the concerns of under-resourced genders, castes, classes, and abilities. Live reports from Harpic World Toilet Colleges in Rishikesh and Patiala, special interviews and journeys of achievers, were also featured during the event.

The pledge was taken at the Rashtriya Swachhta Kendra, a centre that has been built as a tribute to Mahatma Gandhi, to drive focus on access to clean drinking water and toilets for all, cleanliness, safe sanitation cycle (build, use, maintain, treat and reuse), to maintain the integrity of groundwater and surface water, safer toilets for healthier lives, and clean, green life.