New film by Raymond highlights the trait of inclusivity
For years, The Complete Man has been associated with the imagery of an immaculately well-dressed man in western formal wear. Using the occasion of the launch of Raymond Ceremonial, Raymond has given a new dimension to The Complete Man.
The core value of The Complete Man, where he puts others before himself gets highlighted and magnified. At the same time cleverly using the premise of celebrations allows the brand to put forward its newly launched Ceremonial Wear collection at the forefront without being explicit, again another trait borrowed by The Complete Man.
Nishant Saurabh, Sr. VP & Branch Head, GREY Mumbai said “Raymond as a brand believes that when you put in your best even the ordinary turns special. And we at Grey have tried to bring alive this endearing value that The Complete Man wields, in this thoughtful film. It’s precisely such values of inclusivity and a shared sense of celebrations that is as true to Indian festivals as it is to The Complete Man.”
Client: Raymond Limited
Ensemble: Raymond Design Studio
GREY Group India:
Creative: Vivek Bhambhani, Mangesh Kavale, Mehul Prajapati, Sandipan Bhattacharyya
Planning: Arun Raman
Client Servicing: Anand Ashar, Zaid Sayed, Yash Jain
Films (GREY WORKS): Samir Chadha
Director: Abhishek Kapoor
Producer: Annie Sukheswala, Akshay Donde
Production House: See-On
PR: Sonal Mehta