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New think tank incubated by the Godrej group!

Godrej Group, known for its heritage, quality and trust, announced the incubation of the India Culture Lab. The Lab will endeavour to add to the nation's intellectual capital, which tends to take a backseat when there is so much of a focus on building visible infrastructure. The Lab's mission is to examine the textured nature of modernity in contemporary India by brokering innovative and meaningful interactions between academia, the creative class, the business world and the civil society. The research interests of the Lab would include, but not be limited to urbanism, media convergence, rural cultures, youth cultures and the Indian diaspora.

On this initiative, Parmesh Shahani, the founder of the Lab says, "India is an important world power. Its contemporary culture needs to be chronicled, amplified and debated. The corporate world can take the lead in forging new collaborations between academia, the government and civil society and in creating new institutions that provide the framework of the nation's emerging intellectual architecture. This Lab is expected to act as a catalyst for conversations about how we are developing as a society, and hopefully these conversations will lead to insights and positive change."

Vivek Gambhir, Chief Strategy Officer of the Godrej group, adds, "The Godrej group is excited to have incubated the India Culture Lab, and expects other corporations, universities and individuals will join the efforts of this collaborative think tank."

In the start-up phase, the Lab will act as a catalyst for conversations between some of the country's most innovative minds. There have already been small salons that have focused on Indian design, and the changing meaning of diaspora. On 15 January, 2011, Godrej India Culture Lab has organized a unique public event called Urban (Re)Imagination, which is a celebration of alternative ways of seeing and being; a confluence of ideas on city life that span a wide range of fields including literature, music, architecture and design. The speakers and performers will focus on (Re)Imagining the history, geography and communities of cities, and of Mumbai, in particular.

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