New Vehicle Ads Search Placement feature added by Google

Google is all set to embark on utilizing the trend of vehicle buyers searching for cars for sale online, by showing them the nearby cars on sale on the search results page. This will help vehicle sellers get maximum response from prospective customers by occupying the top positions of ‘vehicles for sale’ search results. According to Google, for instance, in the case of someone searching for a 2019 SUV, numerous options of nearby vehicles to be purchased and delivered will be displayed on the search results page. Besides other details such as model, location, mileage, and price, pictures will also be shown to the prospective buyer. The ads will be directed to the seller’s website once they are clicked on along with access to a lead form where the prospective buyer can fill out their details or get the contact information of the dealer.
In order to make use of the new feature, vehicle advertisers will have to create a data form containing vehicle inventory details and thereby connect it through Google’s Merchant Centre, to ensure updation of their listings from time to time.
This will ensure those vehicle buyers are aware of the nearby vehicle deals with around 95 % of buyers of vehicles making use of the online medium for their vehicle search.
Vehicle advertisers have reported about witnessing an average rise of 25 % in sales during beta testing, by using the new vehicle ads feature with their subsisting search campaigns. This new feature by Google is now available in the US and will be available in other countries soon.


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