New ‘Widely Viewed Content Report’ for Facebook shared by Meta

Meta’s attempts to disprove the idea that it tries to magnify discordant political content are not going according to the plan. On the basis of the list shared by Meta’s CrowdTangle monitoring platform, last year Meta has shared its first ‘Widely Viewed Content Report’. This has been in response to what has been shared by Kevin Roose, a New York Times journalist on Twitter. The lists are observed to be occupied by pages and spokespeople with the right-wing ideology, giving the impression that Meta pays more heed to this kind of content. Meta being dissatisfied with the categorization has dissolved its CrowdTangle team, thereby launching its own report. In the report published by Meta, it shows that updates from family and friends followed occupy the larger share of content views on the app followed by posts from groups joined, posts from pages followed, unconnected posts, and other types of posts in the United States, denying the idea that news content dominates content views. It also showed that recipes, spam, junk have the most disclosure in the app. In the report (October 1, 2021 – December 31, 2021) the most-viewed Facebook page has been banned by Meta on account of violation of its community standards. Youtube links are shared by many of the Facebook pages with very few people actually clicking on the links and quite often people get outraged by a controversial headline, without even going through the post.
It is known to every social media marketer that joy and anger are among the most predominant emotions that can evoke responses in the audiences. These responses help to build more engagement on a platform like Meta. The feel-good factor that comes with receiving numerous, notifications, likes, comments sometimes compels the social media users to share provoking posts designed to get immediate responses.