NEWS 18 Mobile Leads in the General News
With over 21.43 million unique visitors on Mobile, News 18 has emerged as the preferred digital news destination on for content. The site clocked in 281 million + total minutes on mobile, while each visitor spends about an average of 13.1 minutes on the platform, according to the comScore Mobile Metrix data of June 2017. In the average minutes per visitor category, the platform has surpassed brands like [M] NDTV.com, [M] Indianexpress.com [s] Hindustantimes.com, [M] Firstpost.com & [P] The Hindu Group, while [c] Times of India stays ahead.
With unique and exclusive content on the website along with in-depth coverage and expert analysis, the platform has been able to rake in such high numbers under two years of its launch. News 18 has been touching new milestones each month and has also crossed over 50 Million Unique Visitors in June 2017, as per Google Analytics. The network’s lead is also a testament to its grip on the audiences. The platform’s original offerings such as CricketNext, Tech.news18 and Auto.news18 are favoured by plethora of its readers.
Commenting on the steady growth of the network, Manish Maheshwari, CEO, Network18 Digital, said, “News18 constantly strives to offer value to its reader and it’s showing in the numbers. We also have a healthy diversity in our audiences – according to GA, 15 million of our unique visitors are women. Today’s women are highly enterprising in all sectors & to celebrate this spirit of contemporary Independent woman we will soon launch a dedicated platform.” This website will be the first-of-its-kind within the Network18’s Digital portfolio for women over 20 years of age. The content will capture their preferences, sensibilities and outlooks.