News framework should focus on local content: I&B Minister

Minister for Information & Broadcasting, Venkaiah Naidu, has stressed on the news framework focussing on local content, development and bottoms up approach. The emerging information flow should aim at transformative and emerging New India with effective communication outreach. 

Highlighting the important role of Doordarshan in the communication landscape, Naidu said that the Doordarshan strategy should be founded on three pillars of Authenticity, Objectivity and Timely dissemination of information. Objectivity in news and information dissemination was critical for people to understand and pursue issues. The Regional News Units (RNUs) played a critical role in a linguistic and culturally diverse country like India, catering to local aspirations and addressing communication needs thereby bringing out a synergy in Government communication. 

The Minister further emphasised on the critical role of RNUs, as the communication outposts to reform mindsets, enhance administrative performance and transform nation through the broadcast of success stories which had significant impact on the lives of the local people. He appreciated the efforts of RNUs which telecast a total of about 146 daily News Bulletin in 23 languages for a cumulative duration of more than 30 hours daily. He also added that the RNUs need to work in collaboration with the State Governments to bring about transformation in the emerging New India and perform proactively the responsibilities of a Public Broadcaster. He also called upon the participants to focus on innovative thinking, out of box ideas, new methods involving technological tools and a foresight to understand the changing media landscape. 

Naidu further said that the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. He also highlighted the Government’s push towards cable digitisation as well as the role of free to air DTH platforms like Doordarshan FreeDish in plugging the gap between premium DTH and low quality cable market. 

Naidu was speaking at the inauguration of the Doordarshan Regional News Unit (RNU) workshop in Delhi on July 6, 2017. Also present on the occasion were Col Rajyavardhan Rathore, Minister of State for Information and Broadcasting; A Surya Prakash, Chairman, Prasar Bharati; NK Sinha, Secretary, Ministry of I&B; and Shashi S Vempati, CEO, Prasar Bharati. 

Naidu also launched the new website of DD News on the occasion.

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