News Just Arrived | Aegis Group all set to offload it's market research business 'Synovate' to Ipsos

Following the completion of the Sale, the retained group of Aegis companies will be a more focused business with scope to accelerate the delivery of sustainable, profitable growth through the implementation of the Aegis Media strategy.

- The Board of Aegis believes that the Sale is in the best interests of the Group and its shareholders;

- The Sale excludes Aztec, the Group's scan data services business, which will remain part of the Retained Group and will be run separately from Aegis Media

"This deal will meet our goals to make Ipsos brand a worldwide brand, synonymous with excellence in each of its fields of specialisation and better able to attract and keep clients. I look forward to welcoming the Synovate team to Ipsos and together creating a leading player in market research, with the best talent in the industry," he said. | By Prabha Hegde [prabha(at)adgully.com]