News Just Arrived | Cheil WW SW Asia bags Delhi Daredevils; Wins entire creative & digital communication mandate

The Cheil team bowled out eleven agencies to win the Delhi Daredevils account in this multi-agency, multi-session pitch that involved strategy, creative and execution plan presentations including Digital, BTL and ATL. Leo Burnett is the incumbent agency for the account.

Confirming the news Alok Agrawal, COO Cheil WW SW Asia, said, "This is extremely exciting and passions are running high. Taking into account the rigorous pitch process and the competition we are truly delighted. This win is also testimony to Cheil's integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. We truly understand that a brand like Delhi Daredevils is built with engagement and not advertising."

Speaking on the appointment of Cheil WW SW Asia as Delhi Daredevils' creative communication partner, Amrit Mathur, Vice President ' Head Operations, GMR Sports said. "Cheil's understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated next level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy."

Commenting on the win, Jae Hong Kim, Managing Director, Cheil WW SW Asia, said, "We are extremely happy to be associated with the Delhi Daredevils team. Cheil has great experience in sports marketing the world over including the Olympics and Chelsea Football Club. We hope to bring all that experience to Delhi Daredevils."