News Just Arrived | Creative and digital duties of Emirates, flies in to Mudra West and Tribal DDB

Following a multi-agency pitch, Mudra West, a strategic business unit of Mudra India and Tribal DDB India, a SBU of DDB Mudra have been awarded the creative and digital duties respectively, for Emirates. The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.

Since Emirates is the official partner of the 2011 ICC Cricket World Cup the agency will work closely with the brand team in order to develop a communication package around this mega event. The sponsorship entitles Emirates to tickets and hospitality during the matches along with branding opportunities at the venue.

Speaking on the account win, Arijit Ray, President, Mudra West said, "Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years."

Emirates is widely acknowledged to be one of the most pioneering and innovative carriers in the industry, with state-of-the-art Boeing and Airbus fleet and leading edge in-flight entertainment systems. Emirates is one of the fastest growing airlines in the world and now flies to over 100 destinations in 65 countries, across six continents.