News Just Arrived | Life OK announces new appointments!
While Life OK has been doing well on the TAM charts, the management at the channel has been in the re-shuffling mode. Star Network’s second GEC, has announced the appointment of Sushma Rajesh as they Vice President – Marketing at Life OK. This position has been left vacant following Pratik Seal's movement to Star Utsav as the Business Head there. Sushma Rajesh was the Head of Programming at Life OK, prior to which she worked on the Channel Strategy at Star India.
Stepping into the shows left behind by Sushma Rajesh, is Yubaraj Bhattacharya who will now be the Head of Programming at the channel. Prior to this appointment, Bhattacharya was the creative Director at Life OK. Ajit Thakur, General Manager, Life Ok said, "We at Life OK planned to start everything fresh and we made changes in Life OK management team from Marketing, Programming to junior level."
The reshuffle move comes in the wake to strengthen the channel’s fiction programming in the following months.