News Just Arrived | Lintas Media Group names Sudha Natrajan as CEO, Lintas Initiative Media

She has also been appointed to the Board of Lintas Initiative Outdoor, the wholly owned out-of-home subsidiary of the Lintas Media Group, formerly known as Aaren Initiative before the acquisition.

An MBA with 20 years of brand marketing, client servicing and media management experience under her belt, Sudha Natrajan moved base from Bangalore to Gurgaon three years ago to additionally oversee the LMG operation in that city, with blue chip client relationships such as Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas, Naukri.com, etc.

In her new role, she will assume national responsibility for the newly created Lintas Initiative Media, a full service media and digital offer of the Lintas Media Group, currently servicing a wide cross section of large and respected LMG clients in all cities.

Raghav Subramanian who recently joined LMG will be a key support to Sudha as the COO Lintas Initiative Media.

"Sudha has been an indelible part of LMG's growth story for over a decade. She has moved from strength to strength and built many strong relations with our clients and the industry at large. There could not be a better point for me to make this announcement than now, as both LMG and Sudha are poised for our next step, says Lynn de Souza, Chairman and CEO of the Lintas Media Group.

Sudha says, "I'm very excited to take on the responsibility that LMG has vested on me. In this new digitally advanced world, it has become imperative for both media agencies and clients to redefine themselves constantly. My challenge is to ensure that Lintas Initiative Media is one of the most futuristic agencies in India".