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News18.com brings on board Ashish Naik as National Sales Head

News18.com, the digital news platform of CNN News18, has expanded its top management with the addition of Ashish Naik as National Sales Head. He comes with over 17 years of experience in media sales and has formerly worked with organisations such as Tata Infomedia, BCCL, Business Standard and NDTV Media Ltd. Prior to joining News18.com, Naik has been a part of Times Internet Ltd, where he served in the capacity of Regional Manager West, and was eventually promoted to National Sales Head.  

In his new role at News18.com, Naik aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.  

News18.com claims to have recorded 50 million monthly users, which is an increase of 249 per cent in comparison to last year. In just two years, the platform has garnered 30 million monthly users on mobile, a 170 per cent increase in comparison to last year. The platform also witnessed a record total of 5.2 million users on Budget Day this year. 

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Speaking about the platform’s growth and expansion, Rajiv Singh, Business Head, News18.com and CricketNext, said, “Last year has been great for News18.com, with the platform touching new milestones and setting higher benchmarks in terms of audience engagement and reach. Now, after Gujarat and Himachal Pradesh elections, we are looking forward to the Karnataka elections. And now, with Ashish as the new addition to the team, we are looking at taking things a step ahead and bringing in more and more engaging and captivating formats for our consumers.” 

On joining News18.com, Ashish Naik said, “I am certainly excited to begin a new chapter in my career with News18.com. With the digital boom still in its nascent stages in the country, it is certainly a great time to be a part of the sector. In my new role at the company, I intend to promote innovative 360 degree properties, which tend to result in higher audience reach and engagement. At the same time, I also intend to adopt a more consultative approach in grasping the requirements and needs of the clients, since a property is a complete success when it appeals to all the stakeholders involved, including the consumers.”

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