News18 emerges as Ultimate Destination for Election News during Bihar Polls
Maintaining its extensive and authentic round-the-clock coverage on yet another election day, News18.com, the country’s premier multi-lingual digital news platform, has once again sustained its dominance during the recently held Bihar Legislative Assembly election. Being a one-stop destination for its audience throughout the year, the news platform has well established a penchant for being at the very forefront in curating and presenting the most-credible information backed with insight and analysis to its loyal audience base spread across the four corners of the nation. In what is a glowing testament to the platform’s reach and popularity, News18 recorded a resounding 46% increase in Daily unique visitors according to Google analytics, on 10th November, Election result day. Comparing this to the last Delhi Legislative assembly election Results day, declared on 11th Feb 2020, unique visitors on News18 recorded a 69% increase while the page views grew by 132%.
Commenting on this achievement, MitulSangani, COO - General News, Network18 Digital said, “We believe in providing excellence to our audience in terms of news and our value-added services. Our Average Session duration increased by 137% on 10th of Nov than its preceding 30 days. This is a result of the dedication of our journalists, our product and tech teams that provide a unique, robust design and set-up. We have been pioneers in proving the latest news and engaging services that meet the growing demands of the ever-evolving audience. In addition to being at the forefront round the year, the platform on important days, like the Union Budget and Elections that have an important bearing on the nation’s future and our hyper local consumers, has always seen to it through its coverage that the eyes of the public are upon News18.Com.”
Presenting coverage with utmost precision, speed and accuracy in Bihar’s Legislative Assembly Election results, the video views of News18.com increased by 200 per cent on the day of the landmark election result. Adding to this, the organic search led to 56% of unique visitors overall during the day while referral and direct contributed to 15% and 23% respectively in its unique visitors count. This is the result of the multi-vernacular verticals of the platform-agnostic news destination and its constant endeavor to maintain its leadership position by laying impetus to the continuous growth of unique visitors across the country. The numbers reflect the constant growth and the platform’s market dominance and how the news platform is dedicated to providing audiences with relevant information and offerings that make for a valuable and insightful experience.
News18.com, a website that is little over four years old, has made rapid strides since its launch in April 2016 to climb up the rankings, racing ahead of almost all Indian digital news brands. It is a part of Network18 Digital, the digital arm of Network18, India’s most diversified media conglomerate with interests in television, Internet, films, e-commerce, magazines, mobile content and allied businesses.