News18 India announces election week leadership in a print campaign

News18 India, the country’s number one Hindi news channel, has announced leadership for week Gujarat and Himachal Pradesh went to polls.

In a front page ad in the Delhi Edition of Indian Express, the news channel said that it had a total reach of 2.04 crore people on December 8 (counting day for Gujarat and Himachal Pradesh), exceeding the reach of AajTak which stood at 1.68 crore (BARC; Cumu reach, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, Thursday).

News18 India has outperformed top news channels in terms of market share too.

The channel garnered 15.2% market share (BARC; market share%, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, All days). Whereas, the market share for Aaj Tak stood at 13.6%.

The channel stayed 12% ahead of Aaj Tak in the week Gujarat & Himachal Pradesh went to polls and results were announced.

Even on digital, the news channel received high viewership.

News18 India has been number one Hindi news channel since May this year. The channel has been ahead of competition in terms of investing in editorial resources and technology.